![]() Note: If you’re using Google Tag Manager for analytics on your website and pushing data to Google Analytics, make sure you embed only your Google Tag Manager ID into your website for analytics. Next, you’ll see the container snippet you need to add to your website so Google Tag Manager will work. When you’re done, click Create and accept the terms of service. If you’re creating a new account, type in your company name, choose your country, and enter your web address to create a container. Once you’re logged in, either link your account to an existing Google Tag Manager account for your blog or site or add a new account. If you already have an existing Google account, you can use it to sign in. To use Google Tag Manager, go to the home page and sign up for an account. So they’ve made sure several of their features integrate with software like Google Tag Manager. ![]() Facebook is aware that sometimes you can’t install their code, or may be using a more complex CMS on a website and don’t want to fiddle with it. Many social media marketers don’t have access to their business’s site-perhaps it’s hosted on a blog that won’t allow you to modify the CSS or it’s with a developer who charges you to make changes. Google Tag Manager is a valuable listening tool for digital marketers, but it’s also useful for social media marketers. From this one central platform, you can track a variety of actions on your website (page views, clicks, etc.) and share that data with platforms like Facebook or Google Analytics. Google Tag Manager is a powerful, free tool that will enhance your marketing analytics. Install Google Tag Manager on Your Website In this article, you’ll discover easy ways to install the Facebook pixel, the Facebook Messenger customer chat plugin, alerts for Facebook comments, and Facebook standard events with Google Tag Manager. Wondering how to easily install Facebook features on your website without editing the code?
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